Mode Of Address.

The definition of Mode of Address is written below:

 ‘Modes of address can be defined as the multiple ways in which relations between addresser and addressee are produced in a text. In order to communicate, a producer of any text must make some assumptions about an intended audience; reflections of such assumptions may be discerned in the text.’

The Mode of Address is a very important media term. But to put it simply, the Mode of Address is simply how the magazine speaks to the audience and involves them to some extent. As well as this the MOA also influences how members of the magazines audience respond to the text in a certain way. However, the way they respond depends on these attributes:

ü  Social and cultural background

ü  Ethnic background

ü  Class background.

ü  Gender

ü  Age

ü  Experience

ü  The construction of the audience within the text.

My magazine will be relatively informal as it is for the school community as they are already like a family and know each other to some extent.  As well as this, having informal language will be more attractive to younger people IE- age 11-16 as it is easier to read and understand.